Most of the people in real estate believe the old saying, listings control the market. According to this myth those real estate agents who gets more listing are far more in control than those who do not. Success only comes when listing become sales and sales become closings. However, merely becoming a real estate agent with most listing does not assure success. A common question which has asked by various new real estate agents is how do the top real estate professionals assure their success? If talk about all the factors that sum up a successful real estate professional then it will be a combination of skills assets, persistence, marketing tactics, attitude and power of persuasion. However, essential factors which are rarely followed is quality negotiations. This factor is rarely trained, evaluated or sufficiently discussed and this should be considered at the time listing presentation when a real estate agent explains many things to homeowner including the pricing, commissions etc., are finalized. According to Tomas Vargas Harvard, A successful investor in real estate business an agent owes his potential client many details, but one necessity is a willingness and ability to keep it Real.
Be Relevant, rational with your clients: When any client talks to you regarding his priorities, concern and question, listen to him carefully and acknowledge his concern. You aim should be on maintaining relevance to him, and explain what needs to be said. A heart and head balance are also important. Do get emotional and explain in a calm, rational manner.
Explain your Expectations; earn Trust: When specifying a listing price, you should explain your reasoning behind it. A professional and wise real estate agent always under promises and over deliver to get the trust of his client. Explain the new homeowner about his responsibilities and duties and update him about the process time to time. You can vanish the fear of Big-C (Commission), by providing superior service and value.
Analyze the Market & Assist your clients efficiently: You should be aware of market trends and factors to analyze the market as well as the optimum pricing point. The most crucial factors which will decide your image is how you will assist your clients in the whole process?
Listen; Learn & Lead: The success mantra for real estate agent is to listen more than speaking and make the time and effort to teach your clients what essential they exactly want to know and learn about the process and deal. An honest desire to lead them where they need to be will be your plus point the real estate business success.
Tomas Vargas Harvard suggested the above steps be followed in order to get successful in the real estate business by keeping it REAL.